Landmark AI Act Moves Within Reach of Adoption by the EU

2–3 minutes

Written by Kieran Harte

The regulation will be based on a future-proof definition of AI following a risk-based approach, as opposed to the principles-based approach taken by the United Kingdom. It will apply right across industry and services from the banking and retail to car and airline sectors. It will also set parameters for the use of AI for military, crime, and security purposes.

The AI Act has been designed to balance innovation and safety, fostering reassurance through its obligations on compliance, transparency, and accountability, in a similar way to GDPR, while at the same time ensuring responsible and trustworthy development of AI that will encourage investment and innovation in the technology.

Most AI systems will not be regulated as they pose a minimal risk to EU citizens right and freedoms. Unacceptable risks that pose a clear threat to the fundamental rights of people, such as emotion recognition systems in workplace setting will be prohibited. High-risk AI systems will be expected to meet strict mandatory requirements, including systems for assessing and mitigating risk, quality datasets, activity logging, transparency obligations, and human oversight. Users will also be made aware that they are interacting with a machine – deep fakes and other AI generated content will be labelled as such, while systems will be designed so that synthetic content is marked in a machine-readable format and detectable as artificially generated or manipulated.

Companies breaching the rules risk facing fines that would range from €35 million or 7% of global annual turnover (whichever is higher) for violations of banned AI applications, €15 million or 3% for violations of other obligations and €7.5 million or 1.5% for providing incorrect information. SMEs and start-ups will face proportionately reduced fines for infringements of the AI Regulation.

The Regulation will enter into force in mid-2024 and should apply from 2026, although parts of the legislation will kick in earlier, such as the ban on prohibited practices that will apply after 6 months. The next step for the AI Act is a plenary vote by the European Parliament scheduled for the week of 10 April 2024.

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